30

New Advertiser
By Desiree Crenshaw

Please Welcome Horizon Church to Coffee News!!!! Check them out located in Torrey Rd Plaza Sundays @6:30pm

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17

New Advertiser
By Denise Goerke

Welcome Teaching You Tech to Coffee News, we are pleased to have you with us!!!

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26

All Advertising Succeeds!
By Dale

 All advertising can be considered a success, it just depends on what you want to accomplish with your advertising, what is your goal.  Most often the advertising execution doesn't match up with the goal.  Here's an example.  You place an ad that you are hoping will drive traffic into your store.  When you put your ad together you obviously have your company name, phone number, address, a picture of a product or service that you offer and maybe even a bulleted list of some of the products that you carry.

 
You place the ad and anxiously wait for the rush of customers at your store.  Unfortunately, the rush never comes and you deem the advertising to have not worked!  In actuality it very well may have worked, but just not in accomplishing what you had originally wanted.
 
You see every impression that your brand, company, or ad is a success.  The success however is in building your brand which is no small feat!  The more often that a potential or previous customer sees your name, the more often they will recall what your business offers.  They may not be in the position to purchase your products or services at the time they see this ad, but that ad will increase the liklehood that they will remember you when the time is right for them to make a decision.
 
Before you deem that next ad a failure, recognize that even if an ad doesn't drive hoards of people to your store the first time you run the ad doesn't mean that it didn't work!
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22

New Advertiser
By Desiree Crenshaw

Welcome Tattoo Empire to Coffee News, check them out at their new location in Fenton.2807 Silver lk rd

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14

Use Print With Online
By Dale

 There are 2 camps when it comes to local advertising, one camp is a strong believer in using online advertising and the second camp believes in print advertising.  Well, we're here to say that both are correct in their passions.

Historically, advertisers have used print advertising to build their brand, promote a discount or special pricing, or to promote a service or product that they have.  The difficulty is that this type of advertising is very difficult to measure.  Unless your offer is extreme and causes a 'rush' on your store most time it is impossible to guage your return on that investment.

In today's market, both print and online are equally important but how you use them has to change with how your customers are changing.  One of the most successful strategies that is being used in today's advertising is to use your print advertising to drive traffic to your website.  The reason that this is working is that your website can do a much better job of laying out all of the details about your company, services and/or products than a small print ad could ever do.  However, a print ad (especially in Coffee News) will get your company in front of a great quantity of your potential customers!

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2

New Advertiser
By Desiree Crenshaw

Welcome Strands Salon in Holly to Coffee News!!!!

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2

Pot of Gold
By Desiree Crenshaw

Let Coffee News be your Pot Of Gold, 1/2 off the second zone!!!

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1

New Establishment
By Desiree Crenshaw

Thank You to The Argentine Lighthouse, for letting us put Coffee News for our customer's to read!!

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29

New Advertiser
By Denise Goerke

Coffee News would like to welcome DLDP & Associates!!

It's a great pleasure to have DLDP & Associates advertise with Coffee News!!!

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21

14% off
By Desiree Crenshaw

Don't miss out on this great deal.We are extending  our 14% off for one more week.

Hurry up and call in to place your AD, it's exclusive catagory, delivered weekly, always good news and get our 14% special!!

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Published By:
Creative Publishing
P.O. Box 927
Fenton, MI 48430
810.433.7555

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